ROOMBOS Hakuba staff joined the Snow Machine Festival this year! Hakuba village came alive with energy as music, snow, and an international crowd came together. DJs spun an amazing blend of electronic music and driving beats, getting everyone dancing—and sometimes wiping out—in the snow.
Between sets, we enjoyed ramen and karaage in front of a bonfire. The combination of great music, the electric atmosphere, and delicious food made the festival unforgettable. The crowd was a fantastic mix of people from all over the world, adding to the already vibrant vibe!